The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Data
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Innovation & Transformation / Innovation in Data
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Innovation & Transformation / Innovation in Data
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Innovation & Transformation / Innovation in Data
Fertility Finder
Agency: Ritmika Audio Arts / São Paulo + VMLY&R / New York
Client: Baby Quest Foundation Category: Innovation & Transformation / Innovation in Data
Anti High-jack Ads
Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client: Vodacom Category: Innovation & Transformation / Innovation in Data
Rescue Doodles
Agency: BBDO / New York
Client: Pedigree Category: Innovation & Transformation / Innovation in Data
Award:
2023 Creative Use of Data Gold Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Data
Annual ID:
OS23_CU005G
Award:
2023 Creative Use of Data Silver Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client:
Cox Communications
Title:
Project Convey
Category:
Innovation & Transformation / Innovation in Data
Annual ID:
OS23_CU009S
Award:
2023 Creative Use of Data Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Data
Annual ID:
OS23_CU040M
Award:
2023 Creative Use of Data Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Innovation & Transformation / Innovation in Data
Annual ID:
OS23_CU041M
Award:
2023 Creative Use of Data Merit Award
Agency:
Ritmika Audio Arts / São Paulo + VMLY&R / New York
Client:
Baby Quest Foundation
Title:
Fertility Finder
Category:
Innovation & Transformation / Innovation in Data
Annual ID:
OS23_CU042M
Award:
2023 Creative Use of Data Merit Award
Agency:
VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client:
Vodacom
Title:
Anti High-jack Ads
Category:
Innovation & Transformation / Innovation in Data
Annual ID:
OS23_CU043M